Digital Marketing Services in New Gurgaon- Take your business to new heights with Digital Yashovardhan
Modern era is fast paced and digital. Each and every business in New Gurgaon needs a formidable online presence to thrive. At Digital Yashovardhan, we offer result-driven, efficient and best digital marketing services in New Gurgaon. We help each and every brand establish its authority. We also help brands reach the right target audience at the right time and boost sales.
Reason why you should choose Digital Marketing Services in New Gurgaon-
As we all know, New Gurgaon is regarded as one of the emerging business hubs that is experiencing an increasing competitiveness in each and every industry. For scaling a business, traditional media alone is not sufficient. For gaining an edge by increasing brand awareness and customer engagement, your business needs a well-crafted digital marketing strategy. We provide effective Digital Marketing solutions tailored to your business goals at Digital Yashovardhan. Our expert team can help a wide variety of businesses achieve measurable success. It can range from startups, small scale businesses or large enterprises.
Digital Marketing Services in New Gurgaon that we provide-
- SEO (Search Engine Optimization)- SEO or Search Engine Optimization refers to the practice of improving the ranking of a website organically on Search Engine Results Page (SERP). This aspect also involves improving the quality of traffic on a website. SEO is the backbone of Digital Marketing. Our team of SEO experts uses cutting edge tools and advanced seo strategies to improve your website’s visibility on the Search Engine Results Page on Google. Some of the SEO services that we offer-
(A) Keyword Research- Keyword Research refers to the process of finding and selecting keywords and phrases that are not only relevant to your business but also used by your target audience to search for the desired and relevant information, products and services online. The main purpose of keyword research is to find keywords that have a high search volume, low competition, and are highly and in a great way relevant to your content.
(B)Keyword Optimization-We incorporate our target keywords into the content,meta tags and other elements of our website to enhance and improve its relevance and ranking for those keywords.
(C)On-page SEO- We also provide on-page seo services. Basically, on-page seo is about optimizing individual web pages to rank higher on the Search Engines Results Page and also enhance user-experience. It also includes optimization of various elements that are there on a webpage in order to make it more search-friendly and enhance its relevance to users.Some of the on-page seo elements are –
(i)Keyword Research- We find and identify phrases and keywords that we have to target.
(ii)Title Tags-This involves writing titles that are keyword-rich and descriptive and can appear in search engine results.
(iii)Meta Descriptions-This includes crafting summary of our content that is keyword-rich and compelling.
(iv)Header-Tags-These help in organizing our content(H1,H2,H3 etc.).
(v)Content Optimization- This process involves creating a content that is engaging, high in quality and informative in nature.
(vi)URL Structure-This involves using URLs that are keyword-rich and descriptive.
(vii)Image Optimization- We use alt tags and descriptions to optimize images.
(viii)Internal Linking- Internal Linking is about linking to our website’s relevant pages.
(ix)Mobile-Friendliness-Whenever we create a website, firstly we need to do is to ensure that it is mobile friendly. It should also be responsive in nature.
(x)Page Speed-In order to get better user-experience, it is important that we optimize the loading speed of our page.
(D)Off-page SEO- We take actions outside of the website in order to improve its visibility and rankings on Search Engine Results Page. This aspect also includes building the authority of the website, it’s trust and also it’s popularity through acquiring backlinks that are high in quality from other websites that are reputable. Backlinks are a crucial part of this aspect. Backlinks refer to the votes of confidence from other websites.
(E)Local SEO- Optimization of our website for ranking higher in local search results hence improving its visibility to the users. Those users might be searching for a product or a service in a geographic area.
(F)Technical SEO- Technical SEO involves optimizing a website’s technical aspects to improve its search ranking and visibility . Some of the key aspects of Technical SEO include the following-
(i)Website Speed- We optimize the page load times to improve user experience and search engine rankings.
(ii)Mobile-friendliness-We need to ensure that websites are responsive and accessible on various devices.
(iii)SSL Encryption- We have to install SSL certificates to secure websites and protect user data.
(iv)XML sitemaps-We create and submit sitemaps to help search engines understand website structure.
(v)Robots.txt-We optimize robots.txt files to control search engine crawling and indexing.
(vi)Structured Data-We implement schema markup to provide search engines with additional context.
(vii)Canonicalization-We manage duplicate content and specify preferred versions.
(viii)Website Architecture-We organize website structure for easy crawling and indexing.
2)Meta Ads-In order to reach target audience, effective and successful advertising strategies are needed.Meta Ads which was formerly known as Facebook Ads, is an effective and a robust platform which enables different types of businesses to display and create ads on Facebook,Instagram and other platforms of Meta.
Some Advantages of Meta Ads Are-
(A)Targeted Advertising-On Meta ads, businesses are allowed to target their intended audience segments based on their demographics, interests and above all behaviors.
(B)Increased Reach-There are billions of users on Facebook and Instagram.Meta Ads is a platform that helps to provide and facilitate an enormous reach for every type of business.
(C)Measurable Results- Detailed analytics are provided by Meta Ads.It enables companies and businesses to track the performance of their ads and make decisions that are data-driven.
(D)Cost-Effective-Above all, meta ads is a platform that helps in providing budgeting options that are flexible. So, this means that it allows businesses to have control over their ad spends.
Meta Ads can be effective in the following ways-
(A)Intended Target Audience to be defined-We should be able to identify ideal customers and tailor our ad content in accordance.
(B)Ad creatives need to be compelling-For capturing our users’ attention, we should use visuals that are high in quality. Also, ad copy needs to be engaging.
(C)Clear Call-to-Action- We should include a clear and an eye-catching CTA to drive and boost conversions.
(D)Monitor and Optimize-In meta ads, we can track the performance of our ads and adjust our strategy in accordance.
Meta Ads can be fragmented into the following types-
(A)Image Ads- These are visual ads that appear in the feeds of our users.
(B)Video Ads-These include the video content that is engaging and captures the attention of our users.
(C)Carousel Ads-These are the ads that are concerned with showcasing multiple images or videos.
(D)Collection Ads These are the ads that permit the users to buy or purchase their desired products directly from the platform.
For all this, we have a cohesive working unit of Social Media experts who work tirelessly to provide great Digital Marketing Services in New Gurgaon.
3)Google Ads/Performance Marketing-Google Ads refers to that platform of Google, which helps us to display and create ads. It can be done on its search engine as well as on Youtube and many more partner websites. Google ads can prove to be fruitful and useful in the following ways-
(A)Targeting Specific Audience Segments-Google Ads are very helpful for us especially when we want to reach users on the basis of their demographics, interests, behaviors and search queries.
(B)Creation of ad formats that are effective- We can use text, image, video and shopping ads to capture the attention of our viewers.
(C)Measuring and Optimizing Performance-For tracking conversions,return on ad spends and click through rates.
Performance Marketing is that approach of digital marketing which lays emphasis on measurable results. It includes-
(A)Pay for Performance Model- In this, advertisers have to pay only for the results they achieve. These results may include clicks, conversions or sales.
(B)Decision-making being data-driven-Using data and analytics for optimizing campaigns and improving performance.
(C)Flexibility and Scalability-This involves adjusting budgets, targeting, and ad creatives for achieving results that are desired and optimal.
Google Ads and Performance Marketing have a lot of benefits-
(A)Increased Reach and Visibility-We can easily reach millions of users who are on Google,Youtube and many more of its partner websites.
(B)Targeted Ads-We can reach people on the basis of their behaviors, demographics and above all their interests.
(C)Measurable ROI-To help track conversions, revenue and ROAS(Return on Ad Spend).
Types of Google Ads-
(A)Search Ads-Search Ads are basically those text-based ads which appear on Google search results page.
(B)Display Ads-These refer to image-based ads that tend to appear on apps, websites and platforms like Youtube.
(C)Video Ads-These are ads that appear on various video platforms as well as on Youtube.
(D)Shopping Ads-These are ads that are product-based in nature and appear on Google shopping as well as search results pages.
(E)App Ads-These refer to ads which specifically promote mobile apps on various platforms including Google Play.
(4)Affiliate Marketing-Affiliate Marketing is that online business model which is lucrative and allows individuals to promote products and services from other companies through which they can earn commissions.Some of the benefits of affiliate marketing are as follows-
(A)Low-startup costs-Commencing a marketing business that is affiliate requires very little or no investment.
(B)Passive income-We can earn income as our affiliate links continue to help us in generating sales.
(C)Flexibility-In affiliate marketing we do get a lot of flexibility. We can work from any place of our choice,anytime and as long as we do have an internet connection which is stable.
(D)Diverse product offerings-We can promote different kinds of products from many different industries and companies.
Ways through which we can get started with affiliate marketing-
(A)Choosing a niche-Selecting either an area of interest or expertise to pay attention on.
(B)Researching affiliate programs-Conducting an in-depth research for finding out programs which offer products in our chosen niche or category and have built a good reputation.
(C)Creating a valuable content-We need to develop a website blog or maybe a social media presence in order to promote various products and also to attract potential customers.
(D)Building an audience-We need to engage with our intended target audience. We also need to provide them with value and build a strong trust.
Digital Yashovardhan provides with all kinds of Digital Marketing Services in New Gurgaon. Our team of experts work tirelessly to provide best Digital Marketing Services in New Gurgaon. We have worked for many clients and have increased their online presence ranging from social media to organic ways.Digital Yashovardhan is a digital marketing agency that believes in being the best and giving the best for it’s clients. No matter, what your niche is, we possess the capability to bring your business to the top and that too with efficiency and proficiency. We have a very good habit of working with clients from diverse industries.